Artisanal dog food · Greenpoint, Brooklyn

Rebel eats better than we do.

Angelina cooks every one of Rebel's meals from scratch in our Greenpoint kitchen. Now she's cooking for the neighborhood: chicken & rice, turkey & lentil and more, made by hand in small batches.

Cooking for our first 50 founding dogs in Greenpoint and Williamsburg.

A stoneware bowl of RebelFood: chopped chicken, white rice, peas, carrots and sweet potato

Why fresh

They eat the same bowl every day. Make it a good one.

  • Cooked this week

    Kibble is made to sit on a shelf for a year or more. RebelFood is cooked in small batches and delivered within days.

  • Nothing artificial

    No preservatives, no artificial colors or flavors. Five whole ingredients you can name, in every meal.

  • Made for one dog: yours

    Portioned to your dog's weight and labeled with their name, so dinner becomes the easiest part of the day.

Recipe book

Every recipe, open.

Every ingredient, how much of the bowl it is, and how we cook it. If it isn't listed here, it isn't in the food.

Chicken & Rice

Cooking now
  • 559 calories a pound
  • Chicken to 165°F
  • Nothing else added
  • Boneless skinless chicken breast32%
  • White rice (long grain)39%
  • Sweet potato, peeled12%
  • Carrots, peeled8%
  • Frozen sweet peas9%

How it's made. Chicken breast poached until 165°F and chopped by hand. White rice rinsed and steamed. Sweet potato and carrots steamed until just tender, peas blanched. Everything cooled fast and folded together by hand.

Turkey & Lentil

Cooking now
  • 586 calories a pound
  • Turkey to 165°F
  • Nothing else added
  • Ground turkey, 93% lean39%
  • Brown or green lentils30%
  • Sweet potato, peeled16%
  • Carrots, peeled9%
  • Fresh spinach6%

How it's made. Lean ground turkey browned until 165°F with the fat poured off. Lentils simmered until tender. Sweet potato and carrots steamed, spinach wilted. Cooled fast and folded together by hand.

Beef & Butternut

In the test kitchen
  • 602 calories a pound
  • Beef to 160°F
  • Nothing else added
  • Ground beef, 90% lean33%
  • Brown rice40%
  • Butternut squash, peeled and seeded15%
  • Green beans, trimmed8%
  • Fresh blueberries3%

How it's made. Lean ground beef browned until 160°F with the fat poured off. Brown rice steamed, butternut squash roasted, green beans steamed, blueberries folded in whole.

Salmon & Quinoa

In the test kitchen
  • 610 calories a pound
  • Salmon to 145°F
  • Nothing else added
  • Salmon fillet, skin and pin bones removed35%
  • Quinoa40%
  • Zucchini12%
  • Red bell pepper, seeded6%
  • Eggs7%

How it's made. Salmon, with every bone removed, baked until 145°F and broken into flakes. Quinoa rinsed and cooked, zucchini and red pepper steamed, eggs hard-boiled and chopped.

Bakery recipes

Pumpkin & Oat Biscuits

43 calories each · Baking now

Plain pumpkin purée and oat flour, rolled, cut, baked, then dried slowly in a low oven until crisp.

Peanut Butter & Banana Biscuits

62 calories each · In the test kitchen

Banana, xylitol-free peanut butter, an egg and oat flour, baked, then dried slowly until crisp.

Sweet Potato Chews

30 calories each · In the test kitchen

Sweet potato sliced into strips and slow-baked for hours until chewy. Nothing added.

Chicken Chips

12 calories each · In the test kitchen

Chicken breast sliced thin, cooked past 165°F, then slow-dried until crisp. Nothing added.

Birthday Cake

265 calories a slice · In the test kitchen

Pumpkin, peanut butter, eggs and oat flour cake, frosted with thick plain Greek yogurt and topped with blueberries. Made to order.

Sunday Bone Broth

40 calories a cup · In the test kitchen

Chicken simmered for a day in water with a splash of apple cider vinegar, strained of every bone, chilled and skimmed, with a few soft carrots.

Rebel, a black goldendoodle, stretched out on a rug and looking up
rebelfoodStaff ID
Rebel smiling
Name
Rebel
Job
Head taste tester
Breed
Black goldendoodle
Weight
70 lb
Home
Greenpoint

Meet Rebel

Seventy pounds of black curls and very strong opinions about dinner.

Rebel is our black goldendoodle. Every meal she eats is one Angelina cooked herself, from scratch, in our kitchen.

Now that recipe is RebelFood. Same pot, same recipe, cooked in small batches for the dogs of North Brooklyn.

Rebel tastes every batch before it goes out. She takes the job very seriously.

Rebel on the subway
On the subway
Rebel resting at a café in a pink bandana
Café days
Rebel in a pink sweater
Sweater weather
Rebel curled up with a golden retriever friend
With a friend
A canvas tote with three containers of RebelFood on a Brooklyn stoop

How it works

Dinner, handled.

  1. 1

    Tell us about your dog

    Name, weight, age and anything they can't eat. We work out how much they need each day.

  2. 2

    Angelina cooks a batch

    Cooked from scratch in small batches and portioned for your dog. Every container gets your dog's name and the day it was made.

  3. 3

    We bring it to your door

    Hand-delivered cold around Greenpoint and Williamsburg. Fridge for the next few days, freezer for the rest.

Kitchen rules

Four rules we cook by.

  • Real food you can see

    Five whole ingredients in every meal, and every one is on the label.

  • Cooked fresh, kept cold

    Small batches, cooled fast and kept cold all the way to your fridge.

  • Made for your dog

    Portioned to your dog's weight and labeled with their name and the day it was cooked.

  • Rebel signs off

    No batch leaves our kitchen until Rebel has tried it.

Rebel licking the empty pan clean
Rebel's review
Rebel asleep with her head resting in the empty pan
After dinner

Order

Order your dog's first week.

Tell us about your dog and we'll portion it. Free hand delivery in Greenpoint and Williamsburg, and anywhere else in the city by Uber courier.

Recipe
How will they eat it?
Rebel's weekabout 20 lb
Food at $6 a pound$140
Hand delivery by usFree
First week$140

Secure checkout by Stripe. Apple Pay, cards and more. Your card details never touch this site; your statement shows K&E STUDIOS* REBELFOOD.

If your dog doesn't love the first week, it's on us. You'll pay securely on the next page, then Angelina texts you a delivery time.

Not ready yet? Get on the list

We only use your email to tell you about RebelFood.

A clear container of RebelFood

A 70-lb adult dog needs about 1,500 calories a day. Every container gets their name and the day it was cooked.

Questions

Good questions.

When can I order?

The first batch is coming soon. Reserve a spot and Angelina will get in touch when there's room for your dog.

Where do you deliver?

We're starting in Greenpoint and Williamsburg and delivering by hand. Reserve from anywhere in NYC: if enough neighbors near you sign up, we'll add your area.

What's in it?

Each meal is five whole ingredients, listed on the menu above and printed on every container. Chicken & Rice and Turkey & Lentil are cooking now.

Is it raw?

No. Everything is cooked.

How much does it cost?

It depends on how big your dog is and how much they eat. Angelina will send your price when she reaches out.

Can my dog switch from their current food?

Yes. Most dogs switch over about a week, with a little more RebelFood in the bowl each day. If your dog has a health condition, check with your vet first.